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RIADALIYEV

Automotive Marketing

Automotive Marketing • Baku, AZ

RiadAliyev

Marketing isn't just about getting people to see a brand - it's about making them feel why it matters.

Riad Aliyev
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About

The Philosophy
Behind the Brand

I've spent the last 3+ years in automotive marketing, working with over a dozen international car brands. My work covers everything from content creation and campaign strategy to organizing photo and video productions, coordinating shoots, and bringing product placement ideas to life.

What I love about marketing is that it lives at the intersection of creativity and analysis. I get to shape ideas, produce visuals, manage shoots, keep up with automotive market trends, track social media performance, and dig into what makes audiences tick. Both sides keep me on my toes.

The thing that drives me most is how creativity and data feed each other. Turning numbers into insights, insights into ideas, and ideas into campaigns that actually move the needle - that's where the real magic happens. Helping brands grow, stand out, and build genuine connections with people is what gets me up in the morning.

Experience

The Career
Archive

From social content to full-funnel campaigns - partnering with more than ten international automotive brands along the way.

Present Role

Marketing Manager

GROUPMOTORS
Jun 2026 - Present·Baku, Azerbaijan

Responsible for marketing planning, brand communication, campaign management, market analysis, and supporting business growth across GROUPMOTORS brands.

Marketing StrategyMarket AnalysisBrand CommunicationCampaign ManagementBusiness Growth Support
Marketing Leadership

Marketing Specialist

GROUPMOTORS
Feb 2025 - Jun 2026·Baku, Azerbaijan

Focused on marketing strategy, social media marketing, brand development, campaign execution, and digital marketing.

Marketing StrategySocial Media MarketingBrand DevelopmentCampaign ExecutionDigital Marketing

Marketing Manager

Efendiler Group
Oct 2022 - Sep 2024·Baku, Azerbaijan

Led marketing strategy and execution for a portfolio of automotive brands across the Azerbaijani market.

Marketing StrategySocial Media MarketingBrand ManagementCampaign PlanningBusiness Development
Earlier Career

3D Graphic Designer

iTicket.az
Jan 2022 - Sep 2022·Baku Economic Zone, Azerbaijan

Created 3D visualizations and graphic design content for Azerbaijan’s leading ticketing platform.

Graphic Design3D DesignMarketing SupportCreative Production

Graphic Designer

Compusale Technologies LLC
Jun 2021 - Dec 2021·Baku, Azerbaijan

Designed visual assets, conducted market research, and supported social media marketing.

Graphic DesignSocial Media MarketingMarket ResearchVisual Communication

SMM and Sales

Mobitek Azerbaijan LLC
Oct 2020 - May 2021·Baku, Azerbaijan

Managed social media presence and drove sales for a mobile technology distributor.

Social Media MarketingMarketing StrategySales SupportCustomer Communication
Education

Academic
Foundation

Synergy University

Bachelor’s degree, Internet Marketing

May 2018 - Dec 2022

Studied internet marketing with a focus on digital strategy, social media marketing, and brand communications.

STEP IT Academy Azerbaijan

Bachelor’s degree, Graphic Design

May 2018 - Apr 2022

Developed a strong foundation in visual design, 3D modeling, AutoCAD, Premiere Pro, and creative software.

Skills

Core
Expertise

Marketing

Marketing Strategy
Product Marketing
Automotive Marketing
Market Analysis
Brand Communication
Campaign Management
Social Media Marketing

Creative

Content Production
Graphic Design
Video Production
Photo Shoot Direction
Product Placement
3D Modeling

Tools

Figma
Adobe Illustrator
Premiere Pro
3D Studio Max
AutoCAD
Analytics Platforms
Testimonials

Trusted by
Industry Leaders

Riad is a skilled professional in automotive marketing. At work, he always stands out with his responsibility, creativity, and discipline.

Farid Sabirli

Head of Marketing & PR

Porsche Azerbaijan / Audi Azerbaijan

Riad played a key role in organizing marketing activities — from automotive exhibitions to events across different regions of Azerbaijan — and always approached them with energy, attention to detail, and a true team spirit. Hard-working, proactive, and driven.

Aliheydar Jafarov

Head of Marketing & PR

IMotors

Working with Riad in our design team was a pleasure. His creativity, sharp eye for detail, and innovative approach consistently elevated our projects.

Kamran Abasov

CEO

iTicket.az

Riad stands out for his highly professional approach to work. His analytical thinking and innovative methods have led many projects to achieve better results than expected.

Mammad Babazada

Recruitment Professional

Efendiler Group

Working with Riad Aliyev on the same project was one of the most rewarding experiences of my career. He is one of the friendliest, smartest, most confident, and competent people I’ve met in Azerbaijan.

Riad Babayev

Cybersecurity & Full-Stack Developer

Collaborator

I’ve had the opportunity to work with Riad Aliyev on several photo and video projects. He demonstrates professionalism, creativity, and great attention to detail. A truly talented and reliable professional.

Gündüz Cabrailov

Photographer & Videographer

Creative Partner

Riad proved himself to be a highly responsible, creative, and dedicated professional. He consistently demonstrated strong marketing skills, strategic thinking, and the ability to deliver excellent results.

Ramin N.

Sales Director

Efendiler Group

Languages

Speaking toGlobal Audiences

AzerbaijaniProfessional
RussianFull Professional
EnglishWorking
TurkishWorking
Beyond Brands

Volunteering& Events

Sea Breeze Summer Fest

Access Control Officer

Qarabağ FK

Access Control Officer

TEKNOFEST

Supervisor

Connect

Let’s Create
the Next Chapter

Open to working with automotive brands, agencies, and creative teams who care about doing things differently.

© 2026 Riad Aliyev. All rights reserved.